Different ways Lego Customer service has won back Unhappy customers

by Nikita P.

Making use of business strategies that were not small, LEGO customer service found more than one way to make clients and customers that were fond of purchasing products from Lego who was not happy feel better.


lego lights


While creating a customer experience that would be great sustainably, you need to plan for issues to have problems or things to go wrong. It is a very important part of your business marketing strategy. In various situations, this could be dependent on training and hiring employees that are great and to empower these employees to handle ramifications from customer services whenever these situations and issues startup. While looking at the different parts of this situation, you would like to check different methodologies for the recovery of your customer service. This could be used by the office of different and several businesses. Several times, one could address this using a formula. These days, you can look at an example of this issue. Like how Lego has been making use of a letter to handle issues from its customer service. This letter is really smart thinking. It has helped to bring these customers back into the hands of the LEGO Group after some problems started up with some of the LEGO products.


Have you read the book that talked about A Customer is the Star? This eBook has gotten from Forbes on how Millennials are made, everyone including boomers can love your business, services, and products. This book was written by Micah Solomon. 

The Lego group knows that every while, some of the plastic bricks it creates would not make it successfully into one of its Lego sets. Or some of the patient peaceful Lego customers would lose some of their bricks which is necessary for completing the entire Lego set. When this happens, they might want to get rid of the entire Lego set. As sad as that is, it happens you know. Well irrespective of the problem, whenever the problem begins, it turns and becomes an issue for the Lego group entirely. 

lego lights


An Example of these Problems 

For instance, like how main members of the LEGO Group got wind of possibilities of these types of issues starting up. A young lady who was about 10 years old. She lost about two important bricks from the interesting Lego set that modeled Fallingwater. This was a masterpiece that was architecturally made by Wright Lloyd. These days, LEGO sets are created in a way setting them up and organizing them isn't so easy. It is not just about knowing which colors to use or how to arrange it. Do you understand? 

So this young lady complained to her dad that two of the most important bricks from this Lego set were missing. Her dad asked her if she was sure she couldn’t find the brick, forgetting that this young lady was very smart. She was sure of course and they both checked and couldn’t find the Lego bricks.


Soon they both visit the Lego website to make the Lego group know that those Lego sets are missing. Lego sets like gratis and some others. They both ordered these missing pieces and before we knew it. The young lady got her Lego bricks completed and she finished assembling the Lego set.


The Lego group made use of helpful simple ways to let their customers know that whenever there's any problem anytime. They can simply reach out and they would get help. In this case, the Lego group was able to replace the two bricks that were missing. This helped her get back her perfect Lego toy. Even though Lego tries to make its products with high quality and everything, at times a faulty Lego piece or set could merge with all the great Lego sets. Managing the quality and quantity of the LEGO toys which pass out of the LEGO factory isn’t an easy task you know. By the second, the Lego Group has about 7 complete Lego sets that are sold. There are huge machines and experts department that make sure all Lego sets are sold to customers by the second. They even make sure they weight each set before it leaves the company. The Lego Group has the desire to know which sets would give problems more before they even leave the factories. 


The Lego Group, making use of a response line this has been properly thought of and this involves approach by the customer. This can also bring the customer close to your brand especially if things didn't have a problem before. Right now, clients have ways which issues can be handled with the Lego group, simply without stress or any issue. This also helps the consumer and the Lego group together to show the customers that we are all one. There is no division. You want a great Lego set, we want to sell you a great Lego set. If any problem arises, we are always here to help. It is that simple. Lego continues to make it their mission that they would never fail in making customers feel at home while they make use of their products. For them to enjoy everything. Like what happened with the young lady and her dad.


That’s a very wise move that Lego has adopted. Don’t you think? Lego can always get contacted either through their website or through their contact number. They could also be contacted from the packaging after getting their Lego sets.


Using this media, you can get the Forbes list straight to your inbox with more expert insight about Lego sets, reveals, and reviews internationally. 

You could follow Lego on social media platforms like LinkedIn, Twitter, Facebook, and even Instagram too.

Imagine you’re playing with your Lego set and a part of it which you need before you finish organizing your set gets missing, you would get unhappy that's for sure. But now you know there are more than one ways to get your set back. 

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